I've Been Where You Are
12+ years on the ground with cannabis operators. I know what breaks and how to fix it.
I started in cannabis technology when the industry was still figuring itself out. Held leadership roles at major POS companies. Built implementation teams from the ground up. Personally led thousands of launches—some smooth, many chaotic, all educational.
You learn fast in this industry. A delayed opening costs real money. A bad system decision follows you for years. A failed audit can shut you down. I've been in the room when all of these happen, and I've learned how to prevent them.
2,000+ dispensaries launched • 30+ state rollouts — I've seen it all. Multi-state operators rolling out dozens of stores. First-time owners opening their dream location. Established players pivoting to new markets. Every operation is different, but the problems repeat. Bad vendor advice. Unrealistic timelines. Missing processes. Teams overwhelmed by complexity.
I get called when things are already broken. Three weeks from launch and the POS migration is a disaster. Inventory accuracy at 85% and the auditor is coming. New store opening and nobody knows the workflows. These are high-pressure situations where you need someone who has done this before—not someone learning on your dime.
What makes me different is I understand both worlds. I've worked with MSOs where standardization and scale matter. I've worked with independents where every dollar counts and you need scrappy solutions that actually work. Enterprise operators need structure and repeatability. Small operators need flexibility and speed. Both need someone who gets it.
I don't operate like a typical consultant. I'm not here to write reports and disappear. When I work with you, I'm in it—on calls with your team, in your stores during launches, troubleshooting issues as they surface. The job is done when your operation runs smoothly, not when my hours are up.
Scale and Complexity
2,000+ dispensaries launched • 30+ state rollouts from single stores to 50-location MSO rollouts. I know what works at every level.
In the Details
I do not hand off work to junior staff. When you work with me, you work with me.
Crisis Specialist
I get called when launches are falling apart. Pattern recognition plus calm execution equals results.
How I Work
I tell you what you need to hear, not what sounds good in a meeting. If your timeline is unrealistic, I say so. If a vendor is overselling, I call it out. If your process has a fatal flaw, we fix it before it costs you.
Everything I recommend comes from doing it myself—not reading about it or watching someone else do it. I have implemented the systems I suggest. I have trained the teams. I have been there at 2am when something breaks during a launch.
I care about one thing: does it work in your operation? Not in theory. Not in the demo. In your stores, with your team, under pressure. If it does not work there, we find something that does.
When you hire me, you get me. I am on the calls. I am reviewing the details. I am available when issues surface. The goal is simple: you succeed, and you do not need me anymore.
Let's Talk
If you are dealing with a launch, a broken process, or scaling challenges, reach out. I will tell you if I can help.
Schedule a Consultation